MAD Lifestyle is a specialty store focusing on men's underwear, swimwear, and lifestyle products. We are dedicated to providing high-quality and uniquely styled products while actively engaging in diverse activities to promote social diversity and equality, adhering to the core philosophy of "Made A Difference."

Since its establishment in 2007 as a specialty store, the brand has evolved into a platform offering carefully selected premium brands worldwide, delivering a rich variety of high-performance choices. MAD Lifestyle values inclusion and respect, striving to create a gender minority-friendly shopping environment where every customer can confidently express their true self.

In terms of community involvement, MAD Lifestyle is a member of Hong Kong's "Gender Minority Friendly Store Database" and actively promotes diversity and equitable hiring. The brand has collaborated with SPLASH to launch co-branded products, donating part of the proceeds to the Hong Kong Pride Parade, and has sponsored related events and rainbow market stalls for years. Through the "Lucky Bag" charity live streams and "Buy One Get One" campaigns, we care for elderly LGBTQ+ communities. We also cooperate with Gay Harmony on Pride Month markets and policy & partnership seminars, sponsoring performances and films like "Not Alone" to foster social understanding and acceptance through art and education. Our YouTube channel continuously promotes environmental and charity topics, deepening our connection with the community.

Regarding brands, MAD Lifestyle features diverse and well-known names from Malaysia's Private Structure, Japan’s TOOT, GX3, and UNDERSTAND, as well as international brands such as ADDICTED, ES Collection, and 2EROS, leading various men's lifestyle trends. Our lifestyle products include a full range of health and lubricant products from brands like pjur, Tenga, and Play & Joy.

Our sales channels include an official online store offering global shipping and exclusive online promotions, a physical experience store in Hong Kong providing professional fitting and consultation, and interactive sales through social media and live streaming. We also participate in exhibitions and brand collaborations to continually expand our market influence.

MAD Lifestyle not only redefines the men's underwear shopping experience but also promotes diversity and inclusion with every purchase. We invite you to join us in creating a comfortable, stylish, and caring lifestyle.