B.V.D.

Founded in New York in 1876, B.V.D. (Bradley, Voorhees & Day) is a founding father of modern underwear, a name that once stood as the synonym for the category itself. For nearly 150 years, it has remained the gold standard for reliability and comfort in men’s wardrobes worldwide.

At MAD Lifestyle, we exclusively curate the premium B.V.D. Japan Line. Merging its classic American heritage with the meticulous engineering of Japan's Fujibo, this collection is renowned for its "Finest Touch" craftsmanship. Featuring 100% premium American cotton, advanced anti-bacterial processing, and seamless construction, B.V.D. delivers a daily essential that is soft, breathable, and incredibly durable.

It’s not just underwear; it’s a legacy of comfort. Amidst the noise of fast fashion, B.V.D. invites you to return to the pure luxury of the essential.