Red Festival 2025: Wear It Loud, Share the Love – Partnering with AIDS Concern

Red is more than just a color at Private Structure; it represents passion, vitality, and the courage to be yourself. But beyond fashion, red is a universal symbol of solidarity. This season, MAD Lifestyle is proud to launch the Red Festival 2025 Charity Campaign in partnership with AIDS Concern (關懷愛滋), inviting you to turn your passion for fashion into a force for good.

Style with Substance: Look Good, Do Good

The Red Festival 2025 is not just a sale—it is a movement. We have curated a special selection of our boldest "Red" items, ranging from Private Structure’s signature underwear and loungewear to essential lifestyle accessories.

A portion of the proceeds from this campaign will be donated to AIDS Concern to fund their HIV prevention education, testing services, and support programs for people living with HIV. Your choice to wear red today becomes a beacon of hope, fostering a healthier community and fighting stigma.

Why Red?

Red commands attention. It signifies confidence, energy, and action. In the world of charity, the Red Ribbon has long stood as the global symbol of support for those living with HIV/AIDS. Through the Red Festival, we aim to destigmatize health issues and integrate philanthropy into your daily lifestyle. We believe that doing good should feel as comfortable and natural as wearing your favorite pair of briefs.

Get Involved Now

• From now until December 31, 2025:
• Visit the Red Festival 2025 collection page on the MAD Lifestyle e-shop.
• Shop any item from the designated Red Collection.
• Your contribution will be automatically registered toward our donation goal.

Join us in making a statement. Embrace the bold, embrace the cause. Let’s show the world that style is about more than just what you wear—it’s about who you are and what you stand for. Be MAD, Be Kind.