pjur

German Purity. The Gold Standard of Lubrication.

Hailing from Germany, pjur (pronounced "Pure") has stood as the synonym for premium personal lubricants since 1995. Derived from the word "Purity," our name embodies an uncompromising commitment to ingredients. Every drop of pjur is "Made in Germany" and certified under the strictest EU medical device standards, ensuring the safest, most burden-free intimate experience.

pjur boasts the industry's most comprehensive lineup. From the iconic "Original" blue bottle—a super-concentrated silicone formula—to the specialized "Back Door" series, our products are renowned for their incredible spreadability and longevity. Our exclusive high-grade silicone technology creates a breathable barrier on the skin that never blocks pores, delivering a silk-like glide without any sticky residue.

For those who demand nothing but the best for their bodies, pjur is the only choice.