Hong Kong Pride Parade 2025: No Frame For Love – Rainbow Market Highlights

On November 23, 2025, the Hong Kong Pride Parade's “Rainbow Market” took place at The Wave, Kwun Tong, with the theme “No Frame For Love.” The event called for the appreciation of all forms of love, featuring over 40 LGBTQ+-friendly brands and community groups. MAD Lifestyle & Private Structure participated with a dedicated booth, showcasing selections that support diversity, equality, and sustainable fashion.

The market hosted themed sharing sessions such as “End-of-Life Checklist for Minorities” and “Unframed Families・Unframed Love,” with professional speakers addressing equality topics. Stage performances included the fabulous Drag Queen Coco Pop, alongside music and dance acts that inspire authentic self-expression. Though the outdoor “Rainbow Festival” was canceled due to venue and policy issues, the indoor market remained lively and united.

This year focused on legal protection for same-sex couples and minority rights, with Director Yeung Yiu Kai serving as Rainbow Ambassador to champion inclusion and equality. As a “Rainbow-friendly” brand, MAD Lifestyle & Private Structure promotes product diversity and workplace inclusion, encouraging everyone to speak for love and show their true colors.